Reliable performance and operational efficiency are essential for customers operating diesel-powered machinery in the agricultural and construction sectors. Since the 2010s, GreenChem Hungary and AXIÁL Kft. have worked together to support these needs through the distribution of AdBlue® solutions across AXIÁL’s nationwide network. Built on a strong and long-standing partnership, the cooperation later expanded with the introduction of EFFINOX®, GreenChem’s enhanced AdBlue® solution designed to help reduce crystallization and improve SCR system reliability.
| “The relationship between the two companies is outstanding, as we mutually support each other in the field of sales of additives.” — Róbert Romsics, Product Manager, AXIÁL Kft. |
AXIÁL Kft. – Trusted Leader in Agricultural Machinery Solutions
AXIÁL Kft. is one of Hungary’s leading distributors of agricultural machinery and equipment. The company specializes in the sales, servicing, and spare parts supply of agricultural, construction, and material handling machinery, supporting customers across the country through an extensive branch and service network.
| “Strong partnerships are built on trust, quality, and performance. Our collaboration with AXIÁL Kft. is a great example of how GreenChem and our partners work together to deliver added value to end users – in this case Effinox.” — Roman Markovic, GreenChem |
However, traditional AdBlue® solutions can face challenges related to crystallization, especially in colder conditions, which may impact SCR system efficiency.
EFFINOX® – GreenChem’s Premium AdBlue® Solution
EFFINOX® was developed to address this issue. While maintaining the same core composition as AdBlue®, it includes a special additive designed to reduce crystallization and prevent buildup.
| “At the time of its launch, it was no question for us that we would also offer this product in addition to AdBlue®, as we consider it to be of excellent quality and saw significant potential in it,” – said Róbert Romsics. “At low temperatures, cyanuric acid crystals can form, which can adversely affect the operation of the SCR system. However, in EFFINOX, this problem is significantly reduced by the additive added to the solution, as the product prevents their formation, thus offering not only a more reliable but also an effective solution for our diesel-powered vehicles in the winter.” |
Implementation and Customer Feedback
AXIÁL successfully integrated EFFINOX® into its nationwide network. The product is available in bulk at ten locations:
- Békéscsaba
- Csorna
- Szolnok
- Baja
- Dombóvár
- Nyíregyháza
- Szekszárd
- Felsőzsolca
- Székesfehérvár
- Pécs
While the packaged version can be purchased at all 19 AXIÁL sites. The company also actively promotes the product through technical content, publications, and campaigns to support customer understanding.
| “Since the beginning of distribution, we have received numerous feedback from customers regarding the product. […] It is of utmost importance for us to offer our customers high-quality, efficient products for their machines.” |
Conclusion
The collaboration between AXIÁL Kft. and GreenChem Hungary shows how strong partnerships and product innovation can deliver real value. By introducing EFFINOX®, AXIÁL has enhanced its offering with a premium solution that improves reliability and efficiency, supporting customer operations even in the most demanding conditions.